INTRODUCTION AT THE MAIN UNIVERSITY: EHF EURO 2022 AT ELTE!
During the presentation – whichwas organized within the framework of the „Sports event organization” course –Szabolcs Bíró presented in detail how the brand of the Hungarian-Slovak co-organizedEHF EURO 2022 developed. He described the process that started from the winningapplication of the European Championship: how we started the organization, howthe approching of the target group was planned, what the foundations of the brandstrategy are and what the festival experience means in practice.
Students got detailed informationand personal impressions about why this international sporting event will bedifferent from the previous world competitions in Hungary, and what WatchGames. See More. slogan and brand means.
The presentation was hosted byÁgnes Novák, a lecturer at the Institute of Health Development and SportsScience, and a member of the Sports Management, Sports Economy and SportsTourism Research Group.