The Research Center for Sports Economics of Corvinus University organized a professional conference for the fifth time, at which dr. Szabolcs Bíró, the head of the Hungarian organizing committee of the European Championship, the managing director of Eurohandball Kft. gave a presentation. More than 450 people listened online lectures at this conference.
„The challenges of the third decade of the third millennium in sport” was the motto of this year’s conference, where domestic and international experts dissected the topic and discussed current issues in the sports economy.
The speakers, such as dr. Szabolcs Bíró also looked for the answer to how to make sport a part of everyday life and keep it competitive in the changed social situation, taking into account the changed consumer needs.
The EHF EURO 2022 has the answer to this, as we are organizing the event in Hungary according to a new concept: the focus is on sports as well as experiences. During the presentation, it was said that it is worth „rejuvenating” the pan-European fan base of handball, which is what the EHF EURO 2022 will do with the help of a brand and festival built around the sporting event.
The goal is to build an image and brand that helps the average handball player recognize the thrills of their own lives and also make them aware they belong somewhere. Sport and handball will only be part of the series of experiences that await those arriving in Hungary during the European Championships, so this tournament responds to the challenges that arise: Watch Games. See More., advertises the slogan of the tournament.
In his presentation, dr. Szabolcs Bíró described the stages of our domestic and international communication campaign, spoke about our partners, the importance of our social platforms and our activities throughout the year. He spoke in particular about our unusual offer, our experience packages containing additional services, such as gastronomic, cultural and recreational programs.
The two-day conference – which was presented by 18, including 6 international speakers – was attended by more than 450 people (including 229 students) from 24 universities and 19 sports associations, including the Hungarian Handball Association.